A device backup and a file backup are different jobs

iCloud Backup copies a device. Apple's own instructions describe turning on iCloud Backup so the phone backs itself up automatically once it is locked, on Wi-Fi and connected to power, or tapping Back Up Now to do it by hand — and warn that the process stops if there is not enough iCloud storage to finish.

That is genuinely useful, and it is the fastest way to restore an iPhone onto a new iPhone. It is also the only place the copy goes.

Sync does the other job: it moves the files you choose to a destination you choose, and it never sells you the destination.

One copy in one account is not two copies

The reason backup advice keeps insisting on more than one location is that accounts fail in ways disks do not — a lockout, a forgotten password on a new device, a storage allowance that quietly filled up months ago and stopped the backups without anyone noticing.

With Sync the destination is yours and there can be several. The same folder can go to Google Drive today and to an external drive at the weekend, as two separate tasks. Nothing in the design assumes any particular provider, because Sync has no storage to sell.

What you give up: Sync does not clone a whole iPhone — settings, app layout and system data are not in scope. For putting a phone back exactly as it was, iCloud Backup is the tool for that part, and the two work side by side.

Choosing what a task does

Each Sync task runs one of five operations, picked when you build it. Backup and Backup Sync copy one way and never delete at the destination. Restore and Restore Sync bring files back the other way. Full Sync reconciles both sides including deletions, and you choose it deliberately.

Naming the operation is how you decide, in front of you rather than in a settings screen, whether a deletion is allowed to travel.

The same tasks, on every device you own

Apple's backup covers Apple devices. Most households are not that tidy — an Android phone, a Windows laptop, a Mac, an iPad, and the files that matter spread across all of them.

Sync is one app on all five, with the same drives, the same sources and the same operations everywhere, plus a built-in file manager and a Wi-Fi web server for handing a file to another device on the network.

Start free with any one drive, on whichever device is in your hand right now.